From the Tags, Vintage Poirette Ultratoner Waistline Briefs

I wanted to share with you this pair of waistline control briefs that are still in the manufacturer's packages with the original tags.

from our site's description: These Ultratoner Waistline Briefs are an absolutely amazing find. Designed with high waist styling, an exclusive lightweight, elastic fabric with "built-in memory action", overlapping tummy control pannel, low-cut legs for stay in place comfort, hidden garter tab holders, feminine accent bow, special rear light control paneling for a natural look, and a cotton panty liner.

But the best part of these briefs is the amazing packaging. Maybe its just me, being a bit of a sucker for vintage fonts and design, but you've gotta check the pics out and then read some of the marketing lingo -- absolutely priceless.


Here's the front and back of the package, respectively.

I love the front of that package. She is beautified with her bright red lipstick, and full make-up. She has her hands folded across her chest for modesty, and the best part: a wedding ring on her finger.


Like I said, could be just me, but normally you don't see wedding rings on lingerie models in current catalogs. Love her hair and headband too. Just wonderful.

You can read some of the marketing schpeel off the package... but here are some of my favorite parts:


"Tones, trims, slims...feels like an all day body massage."
(Righteous! I totally want one of those.)

"Because only Ultratoner has two secrets. Fantastic Elastic. Plus -- unique contour control!"
(I added the bold - it rhymes. And, how can secrets be secrets if they are plainly printed on the packaging? Non-Secret 1. fantastic elastic Non-Secret 2. unique contour control! Just saying...)


"This fantastic elastic, a lightweight hi-luster blend designed exclusively for Poirette, has a built-in memory action that gives and returns with your every motion...walking, stretching, bending, breathing." (Note the little illustrated yoga folks on the package breathing, stretching and bending)


"Thanks to Ultratoner, you've never looked (or felt!) so ultra sleek!" " Tones, Trims, Slims!"


So fantastic! If you've got some vintage designs, fonts, ads you want to share with me, email them to katie@jlk-associates.com. I'll pick one/a few to feature on the blog and give the winners a coupon code for 10% off any Vintage item in our store.